Stay ahead of industry trends. Recognize patterns in the industry. Stay ahead of the curve. Intelligence about the service of insurance coverage is the essential to getting-and staying-ahead of the pack. You can not exceed your competitors unless you read trade publications.
Take your hints from above. Look at what your manager or manager are wearing. Take a look at what the guys in your office are wearing. Can you imagine them wearing plaid knickers or red toeless socks? If you are severe about your career, you need to dress for the workplace, not for the runway.
Do you get that? By predicting patterns, industry knows exactly what products they should begin making now so they can satisfy consumer demand when it strikes!
Consider your readers. What age group do they fall under? What are their interests? Are they working in a specific industry? If so, are they supervisors, CEOs, financial officers?
You're an entrepreneur whose brain does not stop- make the most of that by constantly keeping a notebook and pen pharma-operations-strategy with you to write down your ideas, or use your mobile phone. You'll be amazed what you develop over a week's time!
No matter what the trends are are, you will have customers and prospects who might or may not have actually found out about them. Many individuals are scared to ask about specifics. There are a lot of people not familiar enough with your organization or with what you do to either (1) never have actually heard of the newest and greatest or (2) have quickly heard of it, but don't desire to "look stupid" asking what it suggests.